Objectives

The main objective is to provide good quality food healthier at an affordable price with good quality customer service that further helps in promoting a healthy lifestyle. Additionally, building an honest, loyal and happy relationship with the customers can be considered yet another objective.

Deliverables

The main deliverables associated with the opening of a new cafe are

• Cafe with a seating capacity of 50 people
• With the availability of heating, and air-conditioning
• Advanced and innovative equipment
• An open kitchen space with eh working space for 6 people
• Online delivery and payment facilities along with time-to-time offers and discounts

Marketing

Marketing is one of the most significant activities when it comes to starting a new business, in this context, 4p marketing mix strategiescan be taken into account. Here, the main activity is location planning, a Place with fewer competitors and more customers is most desirable.  Moreover, it needs to keep in mind that the Products of the new cafe must be effective and better as compared to the existing cafe of locations. Additionally, focusing on more healthy options such as gluten-free, low-fat products can be introduced. Moreover, a more affordable Price need to be selected that can help in gaining more customs attention.

For Promotion, social media platforms can be used to make customers notified of new products and business plans. In this regard, to promote the product and services of the cafe, short videos and live chat sessions can be done via Facebook, Instagram and YouTube as well. Attracting leaflets and posters along with the partnership with influences can help in promoting the cafe.

Operational strategies

Research on competitors is the main activity that needs to be done before starting the cafe business, in this regard; more effective products with better quality products at an affordable price need to be provided. In this regard, the cafe can focus on healthier options; hence, delivering gluten-free, fresh products made by using fresh ingredients from their firms can be an attractive idea. In this regard, an open space for the ingredients can be placed that may help in attracting customers as well. Moreover, in recent times customers are more likely to prefer products from a company that maintains sustainability. The interior of the cafe needs to be attractive hence; particular concepts or designs can be followed. Efficient staff with a good customer service strategy is required in terms of making the customers satisfied. Apart from that, the HR team is suggested to hire the most effective, efficient and experienced individuals as they can help the company with its growth and development.

Resources

Availability of resources is very important at the time of opening a new cafe. Apart from that raw material sourcing and menu planning helps in dealing with the maximization of the business opportunities. Moreover, inventory management is yet another strategy that needs significant concerns from the management team. In present times, people are much more likely to get the desirable products online; hence, a cafe with the facility of online delivery helps the customers to save time as well. Apart from that financial resourcing in order to deal with the supply chain and the activities, need to be done. Human resources including the availability of employees and other stakeholders need to be done.

Budget

Financial planning is the key activity that each business required in terms of planning the activities and expected expenses. In this context, the common estimation of the budget is about £100,000.